Thursday, September 27, 2012

It's time to turn up the girl power in science

European Commission

The European Commission's "Science: It's a Girl Thing!" campaign has been retooled.

By Alan Boyle

It's not exactly surprising that males are perceived as more competent in science than females ? but researchers at Yale University were surprised to find that even professional scientists showed evidence of such bias. Now the big question is what to do about it.

"Whenever I give a talk that mentions past findings of implicit gender bias in hiring, inevitably a scientist will say that can?t happen in our labs because we are trained to be objective," microbiologist Jo Handelsman, lead author of a study published in the Proceedings of the National Academy of Sciences, said in a Yale news release. "I had hoped that they were right."

Nope.


Handelsman and her colleagues asked 127 science faculty members from six institutions to review an application from a senior undergraduate student looking for a job as a lab manager. The faculty members were asked to judge how competent the applicant was, how much the student should be paid, and whether they'd be willing to mentor the student.

Each researcher looked at the same application ??but in some cases the applicant was given a male name (John), and in the other cases a female name was assigned (Jennifer), all on a random basis. When the results were analyzed, it turned out that the sight-unseen male applicant was rated more competent than the female. The mean starting salary offer was $30,238.10 for John as opposed to $26,507.94 for Jennifer. Faculty members were more willing to mentor John than Jennifer.

The data showed a disparity whether the demographic category in question was male or female, young or old, tenured or untenured. "The bias appears pervasive among faculty and is not limited to a certain demographic subgroup," Handelsman and her colleagues wrote.

The researchers emphasized that they weren't suggesting the biases were intentional or stemmed from a conscious desire to hold women back. In fact, they found that the faculty members tended to like Jennifer more than John. That sentiment was generally voiced by faculty women as well as faculty men. It's just that the warm feelings for Jennifer "did not translate into positive perceptions of her composite confidence or material outcomes," according to the PNAS paper.

So what is to be done? "Our results suggest that academic policies and mentoring interventions targeting undergraduate advisers could contribute to reducing the gender disparity," the researchers wrote.

The findings suggest that it's not enough to get young women interested in careers in science, technology, education and math, a.k.a. STEM. There needs to be a conscious follow-through by the folks who do the hiring and mentoring.?You can read through the whole study at the PNAS website.

Maybe it shouldn't be so surprising to find out that scientists can be vulnerable to subtle biases, just like other people. Even journalists. Last month, for example, Lund University researchers Daniel Conley and Johanna Stadmark found that far fewer women than men were being invited to write commentaries for the journals Science and Nature.

Conley and Stadmark acknowledged that men tend to outnumber women in scientific fields, particularly at the higher levels, so there's something of a selection effect at work. But they said it was "still fair to conclude that fewer women than men are offered the career boost of invitation-only authorship in each of the two leading science journals." They called on the editors to "extend gender parity for commissioned writers."

Over time, raising the visibility of women scientists (and raising their salaries) will help draw more girls into research and science education. At least that's the idea. Here are a few more efforts that put girl power to work on the science world's gender issues:

'Girl Thing' reloaded: Remember the European Commission program that stirred up a controversy by putting out a glammed-up video about STEM careers for women? Now the EC's "Science: It's a Girl Thing" program is sponsoring a contest for videographers who think they can do better. On the Scientific American website, "Science Goddess" Joanne Manaster explains how to enter. The winning videos will be shown in November at the European Gender Summit?at the European Parliament in Brussels. Three winners will each receive a cash prize of??1,500 ($1,930).

Think locally:?It's worth looking for organizations that are bringing girl power to STEM on the community level. The best example is Sally Ride Science, which thinks globally and acts locally when it comes to getting girls involved in scientific pursuits. The organization, founded by?the late space icon Sally Ride, presents?a series of science festivals for girls?in grades 5 through 8. The next one is coming up?Oct. 27 at Rice University in Houston, with astronaut Wendy Lawrence as the featured speaker. Other organizations involved in girl-power science include?Girlstart in Austin, Texas; and Science Club for Girls in the Boston area.

Women chemists in the spotlight: The Chemical Heritage Foundation's video series pays tribute to seven women who have made their mark in chemistry?? including Stephanie Kwolek, the inventor of bulletproof Kevlar fiber; Paula Hammond, a pioneer in nanotechnology for drug delivery; and Nancy Chang, a successful biotech entrepreneur.?

Celebrating girl power: Today The Mary Sue?is highlighting a series of posters that pay tribute to women scientists such as Marie Curie, Rosalind Franklin and Jane Goodall. And next month, the Royal Society is planning a Wikipedia "Edit-a-thon" to improve the online encyclopedia's articles about women in science. "Female editors are particularly encouraged to attend," the society says. The event in planned in conjunction with Ada Lovelace Day on Oct. 16.

More about women in science:


In addition to Handelsman, the authors of "Science Faculty's Subtle Gender Biases Favor Male Students" include Corinne A. Moss-Racusin, John F. Dovidio, Victoria L. Brescoli and Mark J. Graham.

Alan Boyle is NBCNews.com's science editor. Connect with the Cosmic Log community by "liking" the log's?Facebook page, following?@b0yle on Twitter?and adding the?Cosmic Log page?to your Google+ presence. To keep up with Cosmic Log as well as NBCNews.com's other stories about science and space, sign up for the Tech & Science newsletter, delivered to your email in-box every weekday. You can also check out?"The Case for Pluto,"?my book about the controversial dwarf planet and the search for new worlds.

Source: http://cosmiclog.nbcnews.com/_news/2012/09/26/14115377-turn-up-the-girl-power-in-science?lite

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Facing tough road in Ohio, Romney and Ryan embark on bus tour (reuters)

Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories Stories, News Feeds and News via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/251066036?client_source=feed&format=rss

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Chael Sonnen didn?t show at Anderson Silva?s barbecue

Remember how before Anderson Silva beat Chael Sonnen at UFC 148, Sonnen said he wanted Silva's wife to make him a steak, and then after the fight, Silva invited Sonnen to a a barbecue? Well, the barbecue happened, but Sonnen didn't show.

Silva says it wasn't just some hamburgers on the grill affair, but a true Brazilian gaucho barbecue. Sonnen now has his sights on UFC light heavyweight champion Jon Jones, and he's forgotten all about his pal Andy.

Thanks, Fightlinker.

Source: http://sports.yahoo.com/blogs/mma-cagewriter/chael-sonnen-didn-t-show-anderson-silva-barbecue-175039572--mma.html

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The High Cost of Not Having an Online ... - Internet Marketing Guide

Quality Web Hosting

The High Cost of Not Having an Online Marketing Strategy

B2B and industrial companies are slow to embrace online marketing. It?s a curious reluctance given that online marketing is performance-driven, pays for itself, and consistently delivers new, qualified business that can mean dramatic increases in sales and growth.

So, why are some companies sometimes reticent about using online marketing when the benefits in terms of exposure and revenue are so substantial? We thought we?d seek out those with the answers.

Direct From the Source

We talked to CEOs and Marketing Managers of companies that have embraced online marketing. These industry leaders are quick to confirm that Internet marketing more than pays for itself. In addition, in a short period of time online marketing has become a critical, indispensable channel for generating customer awareness and sales directly enhancing the bottom line.

The message from industry insiders clear: The risk involved with online marketing is small. The rewards are infinite.

We asked a number of your B2B colleagues what it would have cost them to delay embracing the power of online marketing. This is what they had to say.

Lost Business

Experts agree that online search has become the primary source of information for those making B2B buying decisions. Most business consumers first turn to a search engine during the investigation phase of their buying process, and just about all of them will use the Internet at some point during the decision-making process. That?s right. Nearly all of them.

That?s a staggering fact, and those who have taken advantage of online marketing know this trend is some of the best news in decades for companies willing to exploit the new ways businesses do business.

The reliance on search in the buying process means your company has never had a better opportunity to reach and capture new business. But it also means that every day you wait means business lost to your competitors.

Online Marketing Pays for Itself

Industry pros understand the bottom line and the need for measurable returns on any investment, especially when it comes to spends for advertising and marketing. They also understand that online marketing is one of the few methods guaranteed to pay for itself.

Online marketing, specifically paid placement and search engine optimization, have a proven track record in giving companies the highest returns of any vehicle in their marketing mix.

In addition, online marketing is a low-risk proposition because it?s based on performance. You pay only if a potential customer clicks on your ad. Utilizing that system, the cost of acquiring a customer is dramatically reduced.

Those in the know insist online marketing generates 20-50% of the qualified sales leads in industries that have traditionally relied on sales prospecting, word-of-mouth and trade shows.

The numbers don?t lie. What is your company waiting for?

Competition

Everyone wants a competitive advantage, but even tried and tested methods can?t keep pace with the monumental strides being made with online marketing.

With online marketing, you can fend off your competitors and dominate niche markets. The Internet creates a level playing field where businesses of all sizes can compete. Anyone can stake a position as a leader. What would it be worth to your company to be in that position?

And here?s another insight we heard from B2B pros. One of the unique benefits of the Internet is that is affords smaller businesses the chance to appear bigger than they are. Online, a three-person operation can look slicker than an international conglomerate. You can turn this to your advantage with a minimal investment of time and money. Indextree can show you the way.

So, why is it important to dive into the world of online marketing now? The hard fact we hear from B2Bs is that once a company entrenches itself in a certain arena online, it?s hard to dislodge it. At the moment, in most industries, search rankings and market dominance aren?t set yet. They will be, and it will cost you more down the road to accomplish what you can accomplish now with far fewer resources.

As in most areas of business, in the realm of online marketing, it pays to act decisively..

Online Buyers are Ready to Buy

Those who have reaped the rewards of online marketing will attest to the fact that customers who research and compare products and services online are much more predisposed to buying. It?s just the nature of the medium. Much of your job of selling is done by the time someone reaches your Web site.

In the world of online marketing, your customer is already looking for your product. They?re actively looking to do business with someone. That someone should be you.

New competitors

It?s not something you like to think about, but they?re out there, and they?re after your business. New players are entering your market every day, and they?re capturing your market share.

The tools we?re talking about are a double-edged sword. If you don?t capitalize on the benefits of online marketing, do you think your competitors will hesitate to do so? Aggressive, upstart companies are pulling out all the stops, exploiting economies of scale and using online marketing to extend their reach.

Don?t just wait and watch while these companies erode the fiscal health of your company. Can you really afford to have these competitors encroach on what you?ve fought so hard to build? It?s time to reclaim what?s yours, and online marketing is the answer.

Commoditization

Trust us, we don?t just throw around big words because it makes us feel smart. The Internet has given customers an unprecedented ability to shop and compare, often reducing the buying decision to price alone. But this ?commoditization? of products doesn?t do your company justice, and your bottom line may already be suffering because of it.

What?s the answer to the problem of commoditization? How do you distinguish yourself? How do you communicate your differentiating qualities to potential customers?

Online marketing provides an excellent vehicle for branding and also allows you to capture potential customers earlier in the buying process.

Quality business interactions are more than just a price point. Be heard. Stand out. Reap the windfall.

Build Buyer Awareness and Drive Traffic

Here?s the ugly truth. Many manufacturers and distributors don?t do a great job with their Web sites. We hear this time and time again not only from the CEOs and Marketing Managers, but also from consumers.

Site visitors are often frustrated by poor online marketing practices. In fact, studies show two-thirds of B2B site visitors complain they don?t find what they are looking for, and almost half never return to the site as a result. Now, we?re not saying yours is one of those sites. But are you sure you?re turning Web site traffic into sales consistently? What impression are you giving potential customers when they visit your site? Are your customers telling other potential customers how professional and easy-to-use your site is?

Online marketing has a lot more to do than simply having a visually appealing Web site. It?s more than simply buying keywords and hoping they?ll bring you more business. Buying unqualified leads from unknown sources is often like putting your money into a kiln.

Effective online marketing requires knowledge, strategy, implementation, monitoring, and follow-through. Those are the skills and qualities we pride ourselves on at Indextree.

The High Cost of Waiting on the Sidelines

As you read this, there?s a good chance your competitors are working on their online marketing strategies. It?s even possible they?re making inroads into capturing key customer segments you may never be able to recapture.

Is business good right now? Sure. Is it great? Could be better. With an effective online marketing strategy, it could be great.

So, what?s it costing you to wait?

Take it from those who have seen the benefits of online marketing firsthand. Standing on the sidelines has never been so costly.

By Lawrence Johnson, the CEO of Indextree, Inc.

Indextree helps manufacturers and distributors dominate their markets by designing and implementing winning lead management, online marketing, search engine optimization and pay per click strategies. Call 1.800.670.9950 to speak to an Indextree Online Marketing Expert.

Article Source:
http://EzineArticles.com/?expert=Lawrence_Johnson

www.13pillars.com This is a full recording of the original 13 Pillars of Internet Marketing seminar which was recorded on 11th April 2007 in Edinburgh, Scotland. Because this seminar teaches solid online marketing principles, a surprising amount of the information remains highly relevant today. If you have a website or a business with a web based presence, remember to download your free copy of the 13 Pillars of Internet Marketing eBook here www.13pillars.com (This information is aimed at marketing managers, business owners and entrepreneurs)
Video Rating: 4 / 5

More Online Marketing Articles

Source: http://internet-marketing-guide.org/the-high-cost-of-not-having-an-online-marketing-strategy/

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Wednesday, September 26, 2012

JWoww Admits Snooki Wanted Her To Be Engaged 'More Than Me'

Jenni talks to In Touch about why her bestie was the first to hear the news and her plans for an 'insane' Vegas wedding.
By Christina Garibaldi


JWoww and Roger Mathews in In Touch magazine
Photo: In Touch

Source: http://www.mtv.com/news/articles/1694443/jwoww-engaged-snooki-in-touch-magazine.jhtml

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#TeamRobin Pedals For a Cause at SoulCycle

ht soul cycle cc 120923 wblog #TeamRobin Pedals For a Cause at SoulCycle

Reported by ABC News Correspondent John Schriffen:

As an athlete, weekend warrior, or just a health enthusiast, we?ve all been there.? That point in a workout when your breathing becomes heavy, body feels weak, and that voice inside is screaming for you to stop. But there?s something that keeps you going. In my case, slumped over a spinning bike, it was a message written on my arm that gave me a jolt of energy every time I looked down.? It said #TeamRobin.

This weekend a group of us here at ABC News traded in our work clothes for workout gear to participate in a charity cancer spin class at SoulCycle in New York City.? Many in the packed room of about 80 people had their own reasons for being there.? For us, it was all about supporting our good friend Robin Roberts.

By now many of you know that Robin has been diagnosed with MDS, a rare blood disorder, and has had a bone marrow transplant.? But what you may not know is what she means to the ABC family. As a new correspondent I remember my first day on the set of ?Good Morning America.?? I was nervous, still finding my way through the winding hallways, and it was Robin who pulled me aside to personally congratulate me on joining the team. Her infectious smile and positive energy had an immediate calming effect.? It?s that genuine personal connection she forges with everyone she meets that made it so easy for Bianna Golodryga, Juju Chang, Bob Murphy, Sunny Hostin, Dr. Jennifer Ashton, producer Meredith Frost and the rest of our team to say yes, we will ride for Robin.

If you?ve never been to SoulCycle before (it was my first time), picture a warm, inviting space like a juice bar, where you feel healthy just walking in.? My sister Danielle and I were greeted with spin shoes, water, towels, and a locker.? Everything we needed to focus on a good workout.? After changing the team gathered and our co-leader Barbara Fedida, with marker in hand, wrote those inspirational words #TeamRobin on all of our arms.? Now we were ready to ride.

With the up-tempo music blasting and a little sweat going in the first 15 minutes we were all feeling pretty good.? But that was just the warmup.? All of a sudden our amazing instructor Nick Oram pulled his shirt off and yelled, ?Here we go, around the world!?

?Around the what?? I thought to myself.

While pedaling we stood up, then down, went side to side, coordinating our legs, bodies and arms just to stay on the bike.? As if that wasn?t hard enough, 20 minutes later we picked up weights for some bicep curls, shoulder presses, and, yes, more ab work.

It certainly helped being flanked by my co-workers, almost like the flying V from the movie ?The Mighty Ducks.?? Ginger Zee to my left, my sister and John Muller to my right.? In front, co-leader Sam Champion, Barbara, and David Muir, who looked like he could ride for hours.? But we still had 10 more minutes left in the class and I was spent.

That?s when I took another look down at my right arm.

Just the encouragement I needed to finish without giving up.

After 45 minutes, my shirt completely drenched, it was over.? We did it!? The entire room broke into applause, thanking our instructor and each other for reaching our goal.

In all, the day raised close to $10,000 for the American Cancer Society.? Personally it was a humbling experience to push my body to new limits and to be a part of such a great cause.? I would gladly do it all over again to support out emotional leader, Robin Roberts.

Go #TeamRobin!

Source: http://feeds.abcnews.com/click.phdo?i=05ff2c705646293b9b0bf08dc576a8f3

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Tuesday, September 25, 2012

Loyola nurses in a select group of specialists ? Health News, Fitness ...

Nurse Loyola has published an article on pregnancy loss in the emergency departmentAmy Perrin-Ross, MSN, CNRN recently adopted international certification exams, multiple sclerosis with the highest score in the history of the event. Perrin-Ross worked at the Department of Neurology at Loyola University Health System.

Nurses in intensive care at Loyola University Health System has joined an elite group of nurses are certified in their area of ??clinical expertise. Nurse specialists Katie Beyer, RN, Sharon McHugh, RN, and Laura Pasternock, RN, have become a trauma. Becca Hahn, RN, earned her certified nurse critical care registered.

Bacidore Vicki, RN, MSN, ACNP-BC, CEN, has published an article entitled ?A collaborative framework for the management of pregnancy in the emergency room,? in Journal of Obstetrics, Gynecology and Neonatal Nursing. Bacidore also gave a great presentation at an advanced clinical rounds Illinois Emergency Nurses Association Spring Symposium 36. Bacidore worked as a nurse in emergency LUH.

Other intensive care nurses have encouraged their professional knowledge and graduate students earning degrees. Meghann McCain, RN, MSN, received her Master of Science in Nursing from Loyola University in Chicago.

All nurses working in intensive care unit at Loyola University Hospital .

Source: http://www.la-logistique.com/?p=613

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Source: http://jonathon64.typepad.com/blog/2012/09/loyola-nurses-in-a-select-group-of-specialists-health-news-fitness.html

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