I don't see how it's relevant, since the Olympic Committee isn't a profit making corporation, but is actually only a group who organise a non-profit event for the promotion of sports worldwide, right? What's a trademark if they're not actually trading in anything after all.
The Olympics haven't been non-profit in many years. (I'm sure they're officially non-profit for tax purposes, but not in the "we don't make money at this" sense).
For instance, between 2005-2008, the IOC (home of "Olympics, Inc.") generated nearly six billion dollars in revenue [businessinsider.com]. And remember, the terms of hosting the Games is that you, not they, are responsible for any and all cost overruns.
There's plenty of reading out there showing the real reasons why cities and countries bid for the Five Ring Circus. (Va
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