comScore: Long-Form Video Content Views On The Rise In January

comScore just released its monthly U.S. online video data, and while viewership dipped slightly in January 2012 (from December), long-form video content views are on the rise. According to comScore, 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January, compared to 182 million users who viewed 43.5 billion videos in December. And 84.4 percent of the U.S. Internet audience viewed online video in January. The duration of the average online content video was 6.1 minutes (up from 5.8 minutes in December), while the average online video ad was 0.4 minutes. Once again, YouTube ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Google Sites (YouTube) generated the highest number of views at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with YouTube (7.5 hours) and Hulu (3.2 hours) seeing the highest average engagement.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XQPIEOquNEA/

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