Don?t Just Pin It, Buy It: Pinterest Rival Fancy Figures Out Social Commerce

Amid the?increased speculation?surrounding Silicon Valley darling Pinterest's forthcoming revenue model, competitor Fancy, a social photo-clipping service popular among the style-conscious set, has been quietly working on revenue ideas of its own. Previously, the service was doling out coupon code to users who "fancy'd" images belonging to specific merchants, but today, the site is diving head-first into social commerce. Starting now, Fancy users will not only be able to post, like ("fancy") and share photos of things they find inspiring, they'll also be able to purchase them directly on Fancy's website itself.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/hJgdTLibs68/

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