Video ad startup YuMe is working to make it easier for pretty much anyone to monetize their video content, without needing to know a whole hell of a lot about ad rates, inventory, clicks, impressions, and the like. That's because the latest update to its ACE for Publishers (AFP) platform -- version 4.0 -- includes a QuickStart Edition that includes everything one needs to run ads against their video player, without all the messy tools required by more sophisticated video publishers. YuMe's ad optimization platform is designed to maximize fill rates and respond to changes in impression supply with a proprietary yield optimization algorithm. All of which is to say that YuMe attempts to ensure that publishers are making the most money possible by automatically switching between ad networks.kenny powers carl hagelin triple play virginia tech shooting james neal jackie robinson virginia tech
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