Audax Health??and Autism Speaks launch ?advocates need their strength? campaign
Campaign Shines a Light on the Importance of Personal Health, Especially Among Caregivers and Advocates
WASHINGTON, D.C. (May 31, 2012) Audax Health?, an end-to-end digital health company, and Autism Speaks, the world?s leading autism science and advocacy organization, extended the partnership they announced in January with an awareness campaign, ?Advocates Need Their Strength,? to promote the importance of personal health management. This campaign is an extension of the Autism Speaks and Audax Health partnership, through which Audax Health provides autism-specific wellness tools and resources for the Autism Speaks community within its Careverge digital health platform. Careverge connects consumers to personalized content, tools and community for simple, healthy living in a secure, safe and private environment.
The ?Advocates Need Their Strength? campaign focuses on the caregiver and the value Careverge?s tools can offer for personalized health management, especially for those who have little time for much else.? Through the campaign, Audax Health will donate one dollar to Autism Speaks for every person who registers for Careverge (www.careverge.com/healthieryou). The donations will be used to further the Autism Speaks mission and drive research efforts.
?Raising a child with special needs adds a unique set of demands and challenges to life. Parents and caregivers recognize what their health means to those who depend on them, but that doesn?t always translate into healthy living and action,? said Marc Sirkin, vice president of social marketing at Autism Speaks. ?Through Careverge, we are starting to introduce the autism community to tools that can help them eliminate some of the biggest barriers they?ve communicated to us, which are a lack of time and uncertainty about where to start.?
On June 12, Audax Health and Autism Speaks will co-host a live chat on the Autism Speaks Facebook page with Phillip Parham, a contestant on season six of NBC?s ?The Biggest Loser: Families? and parent of a child with autism, and Eric Chessen, M.S., a fitness specialist and consultant dedicated to working with the autism population.? The goal of this live chat is to bring the advocate community together to talk about the importance of healthcare for everyone ? with an emphasis on those affected by the autism spectrum. The chat will take place on June 12 at 7:30 pm at www.facebook.com/autismspeaks.
?We continue to value the partnership we share with Autism Speaks and look forward to continuing to help the families and advocates in the autism community by providing the information, tools and resources to support a healthier life in one safe and secure place online,? said Grant Verstandig, founder and chief executive officer of Audax Health.? ?We hope this campaign brings awareness to the importance of Autism Speaks? mission and the power of using new technologies to maintain a healthy and balanced life.?
Autism is a general term used to describe a group of complex developmental brain disorders?autism spectrum disorders?caused by a combination of genes and environmental influences. These disorders are characterized, in varying degrees, by social and behavioral challenges, as well as repetitive behaviors. An estimated one in 88 children in the US is on the autism spectrum?a 1000 percent increase in the past 40 years that is only partly explained by improved diagnosis.
For more information about Audax Health and Careverge, please visit www.audaxhealth.com. For more information about Autism Speaks, please visit www.autismspeaks.org.
About Audax Health
Founded in 2010, Audax Health believes that consumers can and should be active participants in managing their own health. Through its product, Careverge, an all-in-one digital health platform, Audax Health enables consumers to track their health, record fitness goals, research conditions, access health tools, and even communicate directly with other members and medical professionals. Careverge inspires and engages consumers to be healthy with personalized tools and community that make health simple, personal and fun. For more information, please visit www.audaxhealth.com.
About Autism Speaks
Autism Speaks is the world?s leading autism science and advocacy organization. It is dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Mr. Wright is the former vice chairman of General Electric and chief executive officer of NBC and NBC Universal. Since its inception, Autism Speaks has committed over $180 million to research and developing innovative resources for families. Each year Walk Now for Autism Speaks events are held in more than 95 cities across North America. To learn more about Autism Speaks, please visit www.autismspeaks.org.
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