Wednesday, October 10, 2012

Content Marketing for the Digital Marketing Era - Online Advertising ...

Last updated 1 day 20 hours ago

Digital marketing is beginning to control a brand's reputation, relevance, and revenue. Whether you are using digital marketing for your brand or not, it is impacting your business directly. The Internet has given digital marketing the control that local businesses used to be able to maintain on their own.

When it comes to digital marketing, content plays a big role in your brand's online success, ultimately leading to the offline success of your brand. Content is what helps your brand grow digitally. Content attracts users to your site and brand, helps lead to conversions, increases your brand's online reach, and is a brand's form of branding management.

Content is a key ingredient to your brand's online and offline success. You should use your digital marketing strategy to focus on your online reputation via content. According to this article from Search Engine Watch,?digital marketing?may be more important to your brand than you could have imagined. "The data that search engines are now able to extract from link profiles and social signals mean that reputation and influence is now fundamental to digital marketing success".

http://searchenginewatch.com/article/2213412/Research-Thought-Leadership-Top-10-Content-Creation-Ideas

About Nate Louis: Nate is an experienced Internet Marketing Consultant with ReachLocal in Cleveland Ohio. His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies. He has managed hundreds of online marketing campaigns for local businesses, agencies, and Non-Profits. Give him a call at (216)253-5691 to schedule a Free Consultation.

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Source: http://www.onlineadvertisingcleveland.com/557546/2012/10/08/content-marketing-for-the-digital-marketing-era---research--thought-leadership-top-10-content-creation-ideas.html

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